Friday, Feb 17

• 08:30 Registration Workshop 1
  Foyer ZHdK

  Grab your name tag, meet old friends, new friends and get your post-its-game on.
• 09:00 - 12:30 Workshop «Taxonomy for Experience Designers»
  Andy Fitzgerald

  Taxonomy is a vital tool for connecting digital content to user-friendly interfaces in a dynamic, sustainable, and scalable way. This workshop offers a practical introduction to taxonomy design and use for digital information spaces.

• 13:15 Registration Workshop 2
  Foyer ZHdK

  Grab your name tag, meet old friends, new friends and sharpen your pencil.
• 13:45 - 17:00 Workshop «Designing Content Models»
  Sara Wachter-Boettcher

  Does web content make you cringe? You’re not alone. It’s always late, rarely good, and definitely way too long on mobile. But if you’re not the one writing copy, it’s hard to know how to improve things. This workshop will help you. We’ll practice identifying patterns and priorities in the content we're designing, and building structural systems to support them. We call this content modeling.

• 18:00 Fondue Dinner
  Frau Gerolds Garten

  It's cheese time! Join us for our annual fondue dinner at Frau Gerold's Garten.
  Register here

Saturday, Feb 18

• 10:30 Registration – Doors open
  Foyer

  Grab your badges, meet old friends, make new friends and prepare for our awesome lineup.
• 11:00 Welcome

  Howdy from team WIAD Switzerland.
• 11:15 Opening Keynote – Designing for the Human Scale
  Andy Fitzgerald

  The popular metaphor of how thinking works is computational: we recall information from memory, process it, and manipulate it in a predictable way. While this metaphor has its use, it often leads us to ignore key differences in the ways that machines and people access and use information.
  To design effectively for the human scale, we need to bring to our work as User Experience Designers and Information Architects a working knowledge of language and embodied cognition as a foundation for understanding. This talk explores the cognitive and linguistic operation of human comprehension and offers strategies for designing to human scale in the increasingly rich and interconnected digital world.
• 12:00 Designing (with) Language
  Clementina Gentile

  Are we aware of the power of language as a tool and as an outcome of the design practice? On the level of the product, on what extent the way we design for language-based interfaces mirrors or influences the language and therefore the interaction with our peers? On the broader level of complex systems, processes rely heavily on language. Ultimately, an organisation consists of conversations that eventually lead to agreement. Agreement leads to transaction. How can we design with and for language, to foster innovation and systemic change? This talk will explore the potential and capability of language, from the design of an interface to the one of complex socio-economical systems.
  This talk wants to bring awareness on the impact we have as designers to shape the language that people use with devices and within organisations
• 12:30 Lunch
  Foyer

  For lunch we got you covered, you will find a buffet in the foyer. En guetä!
• 13:45 Lightning Talks

  Buckle up, 4 x 5 minutes full of insights and theories!
  
  Architecting Conversations or What IA Can Learn from Conversation Analysis
  Lara Portmann
  
  How Does Structure Inform Strategy?​
  Victor Zwimpfer
  
  Trends in User Research Methods
  Reto Lämmler
  
  Make Prominent Visual Elements Accessible!
  Esther Brunner
  
  
• 14:15 A Writer, a Designer and an Engineer Walk into a Bar… A Creative Take on Structuring Software Information
  Gabriela Patil

  At our startup Twygg, our mission is to represent key information about software projects. We will show how our interdisciplinary team went about developing a new visual language about this highly abstract subject. Physical structures started to emerge as we aggregated data and looked for meaningful ways to organize it. Mixing graphical design with data engineering and ontological work has been challenging. However, information is always subjective, and architecting it greatly benefits from different perspectives.
  Based on a few real-life examples, we’ll share our learnings on what has been helpful in getting over the disciplinary divide. This is relevant for information architects who tend to work at the intersection of different fields.
• 14:45 Mapping the World from the Inside: Designing a 3D Platform for the Web.
  Frederic Schwarz

  Up to 90% of our time we spend indoors, yet there are hardly any digital interfaces for interiors. The fast development of the web allows for new means of interaction with interior spaces, including spaces that no longer exist or don’t exist yet.
  At Archilogic, we are building a platform for 3D interiors on the web to drive our vision to democratize the communication about the spaces we live and work in. This talk will give you some insights on our journey to make spatial interaction and decision-making accessible for everyone.
• 15:15 Coffee Break
  Foyer

  Grab a snack and a coffee and look out for our goodies from our global sponsors.
• 15:45 From Idea to Final Screendesign
  Michael Schranz

  Every app project starts with an idea ideally coming from a real problem that needs to be solved. Apps with love has designed and developed more than 100 Apps since its founding in 2010 and is happy to share the experiences and learnings about it. How does the process look like from the first idea to the final screensdesigns of an application? What tools and methods can be used to figure out how the functional and visual design should look like?
  During this presentation we will share a whole bunch of working examples and cases with you.
• 16:15 Closing Keynote - Design for Real Life
  Sara Wachter-Boettcher

  The products we create can make someone’s day—or leave them feeling alienated, marginalized, hurt, or angry. It all depends on whether we design for real life: for people with complex emotions, stressed-out scenarios, or simply identities that are different from our own.
  In this talk, we’ll look at real-life examples of everything from onboarding processes to conversational UIs, and see how seemingly small design and content decisions can make or break your users’ experience today—and embed systemic bias into our products for the long term. You’ll leave with both practical techniques for designing inclusive experiences, and a new lens on the ethics of information architecture.
• 17:00 Goodbye

  Raffle and a whole lot of Thank Yous
• 17:20 – 19:00 Füürabebier in the Foyer ZHdK
  Foyer

  Let's have a drink! Free beer for everyone! Es het, solangs het.